Advertiser guide

1. Quick Start

You can launch your first campaign in 5 minutes:

1. Signing up as an advertiser —/register?role=advertiser. A $5 welcome bonus is automatically added to your balance.
2. After registration - a 3-step wizard in/adv/welcome: vertical → format and geo → first creative.
3. Campaign and creative are created with one click, the creative is sent for AI moderation.
4. In 1-3 minutes Claude Vision reviews the creative — if approved, the ad goes live.

No captchas, KYC, or documents. Want more detail on each step - read on.

2. Registration and welcome bonus

Open/register?role=advertiser. Required:

• Email — confirmation and notifications will be sent to it
• Password 8+ characters with a number and an uppercase letter
• Agreement to terms

After registration:

• Credited to balance$5 welcome bonus(visible inbilling_transactionsasadjustment_credit)
• An advertiser_profile is created with the "adult" vertical by default — you can change it when creating a campaign
• Redirects to onboarding wizard/adv/welcome

3. Balance top-up (USDT TRC20)

Open/adv/deposits. Tap"Create deposit":

• Minimum amount -$25
• You'll receive a TRC20 address and the exact amount to transfer
• Make a transfer from any exchange (Binance, Bybit, OKX, etc.)
• Confirmation - 1 network block (~3 minutes)
• After confirmation, funds are credited to your balance automatically

Tip:no need to deposit a lot for the first test. A welcome $5 is enough for 5,000–15,000 native format impressions — you can assess traffic quality before putting in thousands.

4. Campaign creation

Open/adv/campaigns/create. Fill in:

• Name- for you, e.g. "Casino-X RU test 1"
• Vertical - adult / gambling / mainstream / finance / crypto / dating / nutra / sweepstakes
• Format - native / banner / video / floating_video / popunder / push / inpage_push
• Bid type- CPM (per thousand impressions), CPC (per click), CPA (per conversion)
• Rate- $0.5-5 for CPM (depends on vertical and geo)
• Daily/total budget- to avoid accidental overspend. Can be null = no limit

Campaign is created with statusdraft. Activates once you add at least one approved creative.

5. Uploading creatives

Inside campaign - button"+ Add Creative". Fill in:

• Titleup to 100 chars — hits an emotion: "Get $50 bonus", "Anya, 24, looking to meet"
• Textup to 500 chars — details + call to action
• Target URL- where the click leads. Macro support{click_id}for S2S
• Image- JPG/PNG/WebP up to 2MB, minimum 200×150

For video / floating_video formats, additional fields will appear:

• Video URL- direct link to mp4 or webm (host on your own CDN, S3, CloudFlare R2)
• Skip after- after how many seconds it can be skipped (0-30)
• Orientation- vertical for video sticker (9:16), horizontal for in-stream
• CTA text- button below video for floating_video

Telegram bots (click-to-bot)

A special URL is supported for click-to-bot (advertiser's Telegram bot):

https://t.me/yourbot?start=ref_42
tg://resolve?domain=yourbot&start=ref_42

6. AI Studio - creatives and video

AI creative generation (Claude)

In the creative creation form - the blue button "🪄 Generate AI creatives". Describe your offer in 1-2 sentences ("Casino with a 5000₽ bonus on first deposit"), specify geo and language. In 5-15 seconds Claude will return:

• 8 headline+description variantswith different hook types (fear, curiosity, aggression, humor)
• 4 promptsfor DALL-E / Stable Diffusion — copy it, generate an image in any service, upload it

Costs ~$0.003 per request (8 variants).

AI video (HeyGen)

For video / floating_video formats — the pink badge «🎬 AI Studio». You choose:

• Avatar (8 preset avatars: men and women of different nationalities)
• Language (RU/EN) and voice
• Script 60-120 words (~15-30 sec video)
• Click '🚀 Generate'

Balance is charged $1, mp4 is ready in 1-3 minutes, URL is automatically inserted into the form field.Without a HeyGen key, MOCK mode is active- serves a test video so you can see how it works.

7. Moderation

Every creative goes through reviewClaude Sonnet 4.6 Vision:

• NSFW (allowed for adult vertical, denied for others)
• Copyright — are you using Coca-Cola, Apple logos, etc.
• Celebrity deepfakes
• Deceptive content - fake "you won" screenshots, fake browser buttons
• Prohibited topics - drugs, weapons, extremism

Possible results:

• approve→ status active, ads are running (usually within 1–3 minutes)
• reject→ status rejected, the reason is visible in the creative card
• needs_human→ borderline case, passed to a live moderator (usually resolved within an hour)

8. Targeting

In the campaign card — tabTargeting. Can be limited:

• Geo- whitelist (geo_include) or blacklist (geo_exclude). ISO 3166-1 alpha-2 codes: ru, us, de, including «cis» = ru+ua+by+kz
• Devices - desktop, mobile, tablet, smart_tv
• OS - windows, macos, linux, android, ios
• Browsers - chrome, firefox, safari, edge, opera
• Languages- by browser Accept-Language
• Site categories- 29 categories (see /pub/sites/create)
• Site whitelist/blacklist- by specific domain IDs
• DMP segments- our internal system. For example: «crypto_interested», «gambling_interested»

9. Rates and Billing Formats

Header bidding: we have external DSP partners. A mini-auction runs on every impression — if an external DSP bids higher than our internal rate, we show their ad and earn a revshare fee. If your bid is higher — we show yours. Transparent.

10. Stats and Optimization

Dashboards:

• /adv/stats- aggregates across all campaigns, daily charts
• Inside each campaign — detailed: CTR, CPC, conversions, spend, ROAS
• /adv/invalid-clicks- how many fraud clicks were caught, how many were returned

Optimization:

1. Start with 3-5 creatives in one campaign. Rotate headlines.
2. After 24 hours, turn off the 2 worst-performing creatives by CTR/CR, keep the top 2.
3. Duplicate a campaign for other geos or verticals.
4. If eCPA is above LTV — lower the bid. If below — raise it.

11. Anti-Fraud & Refunds

5-level protection: IPQualityScore, browser fingerprint, click signals, honeypot creatives, WebDriver detection. Learn more -on the homepage.

If a click is marked as invalid:

• Not charged from your balance
• If already charged — refunded to balance automatically once per hour
• In/adv/invalid-clicksshows how much was refunded and why
• Inbilling_transactionsa line appears likerefund

12. S2S postback (for CPA)

In/cabinet/profilegeneratepostback secret. Share the link with your partner:

POST https://sladu.net/postback/in
secret=ABC123&click_id={click_id}&payout=500&status=approved&txid=tx_xyz

Parameters:

• secret- your postback secret
• click_id - {click_id}will be filled in automatically from your tracker
• payout- amount in cents ($5 = 500)
• status - approved / pending / rejected
• txid- unique transaction ID (for deduplication)
• sig(optional) - HMAC-SHA256 overclick_id|payout|status|txidwith a secret. Protection against parameter tampering.

13. Support

• Telegram: @sladu_support- average response time 12 minutes
• Telegram bot:/stats, /balance, /pause , /resume
• Large advertisers (from $5000/mo):biz@sladu.net, personal manager